Image Courtesy : 9to5mac.com
What Apple unveiled yesterday (September 9, 2025): every product, specs, price and release info
Apple’s “Awe-Dropping” fall keynote on September 9, 2025 leaned heavily on hardware: a new family of iPhones (including a surprise ultra-thin “Air” model), an upgraded Pro line with an all-new thermal system and chip, new AirPods, and a refreshed Apple Watch family with expanded health features. Below I’ve pulled together a detailed, product-by-product breakdown of what Apple announced, the headline specs, pricing and availability — plus the features that matter most.
iPhone 17 family — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max
Apple positioned iPhone 17 as this year’s main lineup refresh, but the biggest buzz came from the combination of a new chip, camera upgrades and an unusual thermal design on the Pro models.
- A19 Pro chip (Pro / Pro Max) — Apple says the A19 Pro is the most powerful and efficient iPhone chip yet, powering higher-end machine-learning features, better gaming performance and longer battery life. The Pro models also use a new vapor-chamber / laser-welded aluminum unibody thermal system Apple claims substantially improves heat dissipation and enables sustained peak performance.
- All-48MP rear cameras — For the first time Apple equipped iPhone 17 models with 48MP sensors across the board. The standard iPhone 17 includes a 48MP Fusion Main and a 48MP Fusion Ultra Wide; the Pro models add an all-new Telephoto and an optical-equivalent zoom reaching Apple’s announced 8× optical-quality range on the Pro Max. Apple also emphasized computational photography improvements enabled by the A19 Pro.
- Center Stage front camera upgrade — Apple introduced an 18MP Center Stage front camera on the Pro models (and an enhanced front camera on base models) that improves framing and enables new selfie/video behaviors.
- Display & battery — iPhone 17 (non-Pro) now ships with a 6.3-inch screen and ProMotion 120Hz refresh; Apple claims battery life gains across the line thanks to A19 / A19 Pro efficiency improvements.
- Pricing & availability — Apple set launch timings and pricing as part of the fall rollout (see the Availability section below for consolidated release details).
iPhone Air — a new thin model (the headline surprise)
Apple introduced the iPhone Air, billed as the company’s thinnest iPhone yet and positioned between the standard and Pro models in capability.
- Breakthrough thinness & materials — Apple claims the iPhone Air measures just ~5.6 mm thick and leverages aerospace-grade titanium or a similar premium alloy in its thin chassis. The design goal: deliver an ultra-svelte pocket-friendly iPhone while keeping durability.
- Performance & features — Internally the Air is powered by a high-end chip (Apple said it shares A19 Pro silicon in certain respects), and it adopts many of the camera and software upgrades seen in the broader iPhone 17 family (improved front + rear camera behaviors, advanced computational photo modes). Some reports note eSIM-only support on the Air model.
- Positioning — Apple is marketing the Air as a premium, thin model that sits between the standard iPhone 17 and the Pro models in price and capability.
AirPods Pro 3 (the next-gen AirPods Pro)
Apple refreshed its in-ear audio lineup with AirPods Pro 3, focusing on audio quality, ANC and fitness features.
- Sound & ANC — Apple says AirPods Pro 3 deliver “the world’s best in-ear Active Noise Cancellation” with improved drivers and tuning for a richer soundstage.
- New features — Live translation (real-time language translation), improved in-ear fit/stability and heart-rate sensing while you work out were called out. Battery life is longer than the previous generation (Apple quoted multi-hour gains).
- Price — Apple announced a launch price around $249 for AirPods Pro 3.
Apple Watch family — Series 11, SE 3, Ultra 3
Apple pushed health monitoring further with its Watch lineup refresh, adding new sensors and safety features.
- Series 11 — Apple described the Series 11 as bringing “groundbreaking health insights,” with new sensing capabilities such as hypertension alerts (blood-pressure related notifications) and other cardiovascular metrics; Apple noted some features are subject to regulatory clearance in certain markets.
- Apple Watch Ultra 3 — The Ultra 3 provides a larger display, longer battery life and expanded satellite connectivity / safety features for outdoor use. Apple also highlighted firmware and hardware tuned for robust sports and expedition use.
- Watch SE 3 — The updated SE continues as Apple’s more affordable option with a subset of the Series 11’s new features at a lower price point.
- Pricing — Reported starting prices: Series 11 around $399, SE 3 about $249, and Ultra 3 roughly $799 (region and configuration dependent). Apple and press releases give final regional pricing on Apple’s storefront pages.
Software & camera ecosystem notes (short but important)
- Apple repeatedly referenced Apple Intelligence and on-device machine learning for photo/video enhancements and new camera modes, but the keynote leaned hardware-first — many of the promised AI / Siri improvements were either deferred or framed as coming later.
- Apple also announced updates tied to its creative suite (e.g., Final Cut Camera updates) to exploit the new iPhone camera capabilities for prosumer content creators.
Availability & release timing
Apple and reporting outlets indicate a typical September availability window for hardware announced today:
- Preorders and announcement timing varied by product, but multiple outlets report devices will be available beginning September 19, 2025, with preorders opening the prior Friday (Apple’s site lists exact regional preorder times). Specific configurations and storage tiers may have different ship-dates.
Verdict — what this event signals
- Apple doubled down on incremental yet material hardware innovation: thinner device engineering (iPhone Air), a new thermal approach and chip (Pro models), and increasingly health-centric Wearables. The most noteworthy practical changes are the all-48MP camera approach (more resolution and computational options), the A19 / A19 Pro performance uplift, and the AirPods’ introduction of on-device health sensing plus live translation. Market watchers also flagged Apple’s restrained public messaging about large, generative-AI moves for now — the focus was hardware and “Apple Intelligence” enhancements baked into device experience rather than a sweeping AI product reveal.